VTP Altitude, Wakad, Pune, Maharashtra 411033, India
Multi-Platform Banking App Rebuild
VTP Altitude, Wakad, Pune, Maharashtra 411033, India
Flowbase
Digital Marketing
Digital Marketing, Software Development
Flowbase, an early-stage SaaS startup, was generating steady sign-ups but losing most of them to a manual, one-size-fits-all follow-up email sent whenever the founder had time. We built a marketing automation system that nurtures leads based on how they actually use the product, tripling the lead-to-trial conversion rate.
Lead-to-trial conversion rate
Quarter to full impact
Every new sign-up got the same generic welcome email regardless of what they'd actually clicked, tried, or ignored. There was no lead scoring, no behavior-based follow-up, and no visibility into which leads were worth a founder's personal outreach versus which needed more nurturing before they'd convert.
Sales-ready lead flagged
Jordan P. · tried 3 core featuresRe-engagement sequence sent
Stalled mid-trial, day 4 nudgeSequences running
Behavior-based email sequences triggered by real in-product activity
Lead scoring that flags sales-ready leads for direct founder outreach
Automated re-engagement for leads who stall mid-trial
A single dashboard showing exactly where every lead is in the funnel
Lead-to-trial conversion tripled within the first quarter after launch. Flowbase's founder now spends outreach time on leads the system has already identified as sales-ready, instead of manually triaging every sign-up by hand.
One generic email for everyone
3x conversion, behavior-driven
Years of experience
Building and supporting business-critical software.
Projects delivered
Across web, mobile, cloud and data platforms.
Client retention
Most clients stay on for ongoing support and new work.
Specialists on staff
Engineers, designers and analysts under one roof.
